TY - JOUR T1 - AI AS A FACILITATOR OF CREATIVITY AND WELLBEING IN BUSINESS STUDENTS: A MULTIGROUP APPROACH BETWEEN PUBLIC AND PRIVATE UNIVERSITIES JO - Encontros Bibli A1 - Salazar-Altamirano, Mario Alberto A1 - Martínez-Arvizu, Orlando Josué A1 - Galván-Vela, Esthela A1 - Ravina-Ripoll, Rafael A1 - Hernández-Arteaga, Lorena Gabriela A1 - Sánchez, David Gómez SN - 1518-2924 UL - 10.5007/1518-2924.2025.e103485 VL - 30 Y1 - 2025 PB - Brasil ER -