@article{azambuja_mecca_2017, title={The brand identity of Gramado, Brazil, that generates the image of a "tourism destination model" and the brand relationships with internal stakeholders}, volume={11}, ISSN={1982-6125}, url={https://doi.org/10.7784/rbtur.v11i1.1142}, DOI={10.7784/rbtur.v11i1.1142}, number={1}, journal={Revista Brasileira de Pesquisa em Turismo}, publisher={Associação Nacional de Pesquisa e Pós-Graduação em Turismo}, author={Azambuja, Vanessa Acosta de and Mecca, Marlei Salete}, year={2017}, month={Jan}, pages={01–18} }