@article{bagatini_wagner_rech_2024,  title={THE APPEAL OF NOVELTY: THE EFFECT OF PRICE TAG PRESENTATION ON THE PURCHASE INTENTION OF NEW PRODUCTS},  volume={30},  ISSN={1413-2311},  url={https://doi.org/10.1590/1413-2311.397.117742},  DOI={10.1590/1413-2311.397.117742},  number={1},  journal={REAd. Revista Eletrônica de Administração (Porto Alegre)},  publisher={Escola de Administração da UFRGS},  author={Bagatini, Francine Zanin and Wagner, Rafael Luís and Rech, Eduardo},  year={2024},  month={Jan},  pages={875–892} }