@article{scharf_vieira_sousa_russi_2017,  title={Corporate brand building from the corporate stories perspective: a Brazilian football teams study},  volume={15},  ISSN={1679-3951},  url={https://doi.org/10.1590/1679-395151090},  DOI={10.1590/1679-395151090},  number={1},  journal={Cadernos EBAPE.BR},  publisher={Fundação Getulio Vargas, Escola Brasileira de Administração Pública e de Empresas},  author={Scharf, Edson Roberto and Vieira, Francisco Giovanni David and Sousa, Richard Perassi Luiz de and Russi, Edimar},  year={2017},  month={Jan},  pages={101–114} }