TY  - JOUR 
T1  - Corporate brand building from the corporate stories perspective: a Brazilian football teams study
JO  - Cadernos EBAPE.BR
A1  - Scharf, Edson Roberto
A1  - Vieira, Francisco Giovanni David
A1  - Sousa, Richard Perassi Luiz de
A1  - Russi, Edimar
SN  - 1679-3951
UL  - 10.1590/1679-395151090
VL  - 15 
Y1  - 2017
PB  - Brasil 
ER  -