@article{arend_ramos_souza_2023,  title={Frugal innovation in the expansion of a multinational subsidiary in an emerging market},  volume={30},  ISSN={0104-530X},  url={https://doi.org/10.1590/1806-9649-2022v29e9322},  DOI={10.1590/1806-9649-2022v29e9322},  journal={Gestão & Produção},  publisher={Universidade Federal de São Carlos},  author={Arend, Maísa and Ramos, Cláudia Felippe and Souza, Yeda Swirski de},  year={2023},  pages={e9322} }