@article{souza-leão_moura_nunes_2022,  title={All in One: Digital Influencers as Market Agents of Popular Culture},  volume={24},  ISSN={1806-4892},  url={https://doi.org/10.7819/rbgn.v24i2.4167},  DOI={10.7819/rbgn.v24i2.4167},  number={2},  journal={Revista Brasileira de Gestão de Negócios},  publisher={Fundação Escola de Comércio Álvares Penteado},  author={Souza-Leão, André Luiz Maranhão de and Moura, Bruno Melo and Nunes, Walber Kaíc da Silva},  year={2022},  month={Apr},  pages={247–274} }