@article{paula_borini_bernardes_2026, title={Eco-innovation <i>vs.</i> Classical Innovation Strategic Orientation: A Comparative Analysis of Their Impacts on Environmental and Operational Performance}, volume={23}, ISSN={1807-7692}, url={https://doi.org/10.1590/1807-7692bar2026250054}, DOI={10.1590/1807-7692bar2026250054}, number={3}, journal={BAR - Brazilian Administration Review}, publisher={ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração}, author={Paula, Fábio de Oliveira and Borini, Felipe Mendes and Bernardes, Roberto Carlos}, year={2026}, pages={e250054} }