TY  - JOUR 
T1  - Eco-innovation <i>vs.</i> Classical Innovation Strategic Orientation: A Comparative Analysis of Their Impacts on Environmental and Operational Performance
JO  - BAR - Brazilian Administration Review
A1  - Paula, Fábio de Oliveira
A1  - Borini, Felipe Mendes
A1  - Bernardes, Roberto Carlos
SN  - 1807-7692
UL  - 10.1590/1807-7692bar2026250054
VL  - 23 
Y1  - 2026
PB  - Brazil 
ER  -