@article{teh_kayo_kimura_2008, title={Marcas, patentes e criação de valor}, volume={9}, ISSN={1678-6971}, url={https://doi.org/10.1590/S1678-69712008000100005}, DOI={10.1590/S1678-69712008000100005}, number={1}, journal={RAM. Revista de Administração Mackenzie}, publisher={Editora Mackenzie; Universidade Presbiteriana Mackenzie}, author={Teh, Chang Chuan and Kayo, Eduardo Kazuo and Kimura, Herbert}, year={2008}, month={Jan}, pages={86–106} }