@article{souza-leão_moura_henrique_nunes_santana_2020,  title={From Play to Political Action: Prosumerism on Fanvideo Meme Production},  volume={17},  ISSN={1807-7692},  url={https://doi.org/10.1590/1807-7692bar2020190121},  DOI={10.1590/1807-7692bar2020190121},  number={3},  journal={BAR - Brazilian Administration Review},  publisher={ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração},  author={Souza-Leão, André Luiz Maranhão de and Moura, Bruno Melo and Henrique, Vitor de Moura Rosa and Nunes, Walber Kaíc da Silva and Santana, Italo Rogerio Correia de},  year={2020},  pages={e190121} }