@article{lopes_rodrigues_leite_gosling_2023, title={Business Model Canvas and Entrepreneurs: Dilemmas in Managerial Practice}, volume={20}, ISSN={1808-2386}, url={https://doi.org/10.15728/bbr.2023.20.3.2.en}, DOI={10.15728/bbr.2023.20.3.2.en}, number={3}, journal={BBR. Brazilian Business Review}, publisher={Fucape Business School}, author={Lopes, Humberto Elias Garcia and Rodrigues, Vívian Cândido and Leite, Ramon Silva and Gosling, Marlusa}, year={2023}, month={May}, pages={260–280} }