@article{ferreira_vale_corrêa_2022, title={Diffusion of Innovation in Technological Platforms: The Uber Case}, volume={19}, ISSN={1807-7692}, url={https://doi.org/10.1590/1807-7692bar2022210101}, DOI={10.1590/1807-7692bar2022210101}, number={3}, journal={BAR - Brazilian Administration Review}, publisher={ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração}, author={Ferreira, Wilquer Silvano de Souza and Vale, Glaucia Maria Vasconcellos and Corrêa, Victor Silva}, year={2022}, pages={e210101} }