@article{pardim_contreras pinochet_dwivedi_2026, title={Beyond confirmatory approaches: integrating quasi-experimental design, clustering and machine learning for metaverse adoption profiling}, volume={61}, ISSN={2531-0488}, url={https://doi.org/10.1108/RAUSP-02-2026-0038}, DOI={10.1108/RAUSP-02-2026-0038}, journal={RAUSP Management Journal}, publisher={Universidade de São Paulo}, author={Pardim, Vanessa Itacaramby and Contreras Pinochet, Luis Hernan and Dwivedi, Yogesh K.}, year={2026}, pages={e2026011} }