TY  - JOUR 
T1  - Beyond confirmatory approaches: integrating quasi-experimental design, clustering and machine learning for metaverse adoption profiling
JO  - RAUSP Management Journal
A1  - Pardim, Vanessa Itacaramby
A1  - Contreras Pinochet, Luis Hernan
A1  - Dwivedi, Yogesh K.
SN  - 2531-0488
UL  - 10.1108/RAUSP-02-2026-0038
VL  - 61 
Y1  - 2026
PB  - Brasil 
ER  -