@article{verschoore_araújo_2020, title={THE EFFECT OF REWARD STRATEGIES ON THE SUCCESS OF CROWDFUNDING CAMPAIGNS}, volume={21}, ISSN={1678-6971}, url={https://doi.org/10.1590/1678-6971/eRAMR200139}, DOI={10.1590/1678-6971/eRAMR200139}, number={4}, journal={RAM. Revista de Administração Mackenzie}, publisher={Editora Mackenzie; Universidade Presbiteriana Mackenzie}, author={VERSCHOORE, JORGE R. and ARAÚJO, MARIANA D. M.}, year={2020}, pages={eRAMR200139} }