@article{bevilacqua_freitas_paula_2020, title={Innovation and Brands: The Managers’ Perspective in a Multiple Case Study in a Brazilian Region}, volume={17}, ISSN={1808-2386}, url={https://doi.org/10.15728/bbr.2020.17.6.5}, DOI={10.15728/bbr.2020.17.6.5}, number={6}, journal={BBR. Brazilian Business Review}, publisher={Fucape Business School}, author={Bevilacqua, Rogerio and Freitas, Verica and Paula, Veronica Angélica Freitas de}, year={2020}, month={Nov}, pages={686–705} }