@article{santos_carvalho_2023, title={The use of digital data analytics in the performance of advertising campaigns: the effect of absorptive capacity}, volume={25}, ISSN={1806-4892}, url={https://doi.org/10.7819/rbgn.v25i3.4230}, DOI={10.7819/rbgn.v25i3.4230}, number={3}, journal={Revista Brasileira de Gestão de Negócios}, publisher={Fundação Escola de Comércio Álvares Penteado}, author={Santos, Silvia Spagnol Simi dos and Carvalho, Carlos Eduardo}, year={2023}, month={July}, pages={333–352} }