@article{salgado_aires_nacre_lopes_2026,  title={How to compete in the context of transience? An analysis based on the transient competitive advantage model},  volume={28},  ISSN={1806-4892},  url={https://doi.org/10.7819/rbgn.v28i4.4353},  DOI={10.7819/rbgn.v28i4.4353},  number={4},  journal={Revista Brasileira de Gestão de Negócios},  publisher={Fundação Escola de Comércio Álvares Penteado},  author={Salgado, Camila Cristina Rodrigues and Aires, Renan Felinto de Farias and Nacre, Girliany da Silva and Lopes, Vanessa Rangel Inocencio},  year={2026},  pages={e20250245} }