TY - JOUR T1 - How to compete in the context of transience? An analysis based on the transient competitive advantage model JO - Revista Brasileira de Gestão de Negócios A1 - Salgado, Camila Cristina Rodrigues A1 - Aires, Renan Felinto de Farias A1 - Nacre, Girliany da Silva A1 - Lopes, Vanessa Rangel Inocencio SN - 1806-4892 UL - 10.7819/rbgn.v28i4.4353 VL - 28 Y1 - 2026 PB - Brazil ER -