@article{condi_lima-filho_finocchio_quevedo-silva_2018, title={VALUE PROPOSITION: APPLICATION OF VALUE CREATION ACTIVITIES MODEL IN THE SUPERMARKET (VCAM-S)}, volume={19}, ISSN={1678-6971}, url={https://doi.org/10.1590/1678-6971/eRAMR180028}, DOI={10.1590/1678-6971/eRAMR180028}, number={4}, journal={RAM. Revista de Administração Mackenzie}, publisher={Editora Mackenzie; Universidade Presbiteriana Mackenzie}, author={CONDI, PAULO R. and LIMA-FILHO, DARIO DE O. and FINOCCHIO, CAROLINE P. S. and QUEVEDO-SILVA, FILIPE}, year={2018}, pages={eRAMR180028} }