@article{cantaleano_rodrigues_martins_2018, title={THE MEDIATING EFFECT OF PROACTIVE MARKET ORIENTATION CAPABILITY IN ENTREPRENEURIAL ORIENTATION AND SERVICE INNOVATION}, volume={19}, ISSN={1678-6971}, url={https://doi.org/10.1590/1678-6971/eRAMR180038}, DOI={10.1590/1678-6971/eRAMR180038}, number={1}, journal={RAM. Revista de Administração Mackenzie}, publisher={Editora Mackenzie; Universidade Presbiteriana Mackenzie}, author={CANTALEANO, KAREN RAPHAELE and RODRIGUES, GRAZIELA PERRETTO and MARTINS, TOMAS SPARANO}, year={2018}, pages={eRAMR180038} }