@article{melo_bagno_rio_salerno_dias_freitas_2021,  title={From enthusiasts to systematic innovation: the journey of building the innovation function in a large industrial organization},  volume={28},  ISSN={0104-530X},  url={https://doi.org/10.1590/1806-9649-2020v28e5197},  DOI={10.1590/1806-9649-2020v28e5197},  number={2},  journal={Gestão & Produção},  publisher={Universidade Federal de São Carlos},  author={Melo, Júlio Cézar Fonseca de and Bagno, Raoni Barros and Rio, Beatriz Costa Pinto and Salerno, Mario Sergio and Dias, Ana Valéria Carneiro and Freitas, Jonathan Simões},  year={2021},  pages={e5197} }