TY  - JOUR 
T1  - CRM ADOPTION IN A HIGHER EDUCATION INSTITUTION
JO  - JISTEM - Journal of Information Systems and Technology Management
A1  - Rigo, Guy-Emmanuel
A1  - Pedron, Cristiane Drebes
A1  - Caldeira, Mário
A1  - Araújo, Cíntia Cristina Silva de
SN  - 1807-1775
UL  - 10.4301/S1807-17752016000100003
VL  - 13 
Y1  - 2016
PB  - Brasil 
ER  -