@article{carneiro_rocha_silva_2008,  title={Challenging the uppsala internationalization model: a contingent approach to the internationalization of services},  volume={5},  ISSN={1807-7692},  url={https://doi.org/10.1590/S1807-76922008000200002},  DOI={10.1590/S1807-76922008000200002},  number={2},  journal={BAR - Brazilian Administration Review},  publisher={ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração},  author={Carneiro, Jorge and Rocha, Angela da and Silva, Jorge Ferreira da},  year={2008},  month={Apr},  pages={85–103} }