@article{moura_souza-leão_2020,  title={Cultural identity in the consumption of the National Football League by Brazilian fans},  volume={18},  ISSN={1679-3951},  url={https://doi.org/10.1590/1679-395120190020x},  DOI={10.1590/1679-395120190020x},  number={3},  journal={Cadernos EBAPE.BR},  publisher={Fundação Getulio Vargas, Escola Brasileira de Administração Pública e de Empresas},  author={MOURA, BRUNO MELO and SOUZA-LEÃO, ANDRÉ LUIZ MARANHÃO DE},  year={2020},  month={Jul},  pages={595–608} }