TY - JOUR T1 - Measures in organizational behavior: why don’t we use big data and analytics? JO - Estudos de Psicologia (Campinas) A1 - BALANIUK, Rafael de Melo A1 - BORGES-ANDRADE, Jairo Eduardo SN - 0103-166X UL - 10.1590/1982-0275202138e180157 VL - 38 Y1 - 2021 PB - Brazil ER -