@article{gerhard_peñaloza_freitas_pinheiro_2026, title={Market resistance in alternative socio-economic models: A multi-sited ethnographic research}, volume={27}, ISSN={1678-6971}, url={https://doi.org/10.1590/1678-6971/eRAMG2630112}, DOI={10.1590/1678-6971/eRAMG2630112}, number={3}, journal={RAM. Revista de Administração Mackenzie}, publisher={Editora Mackenzie; Universidade Presbiteriana Mackenzie}, author={Gerhard, Felipe and Peñaloza, Verónica and Freitas, Ana Augusta Ferreira de and Pinheiro, Vanessa Pereira}, year={2026}, pages={eRAMG2630112} }