 @article{bashar_singh_pathak_2023, title={The Influence of Culture on Impulse Buying Behavior: A Systematic Literature Review}, volume={20}, ISSN={1808-2386}, url={https://doi.org/10.15728/bbr.2022.1221.en}, DOI={10.15728/bbr.2022.1221.en}, number={4}, journal={BBR. Brazilian Business Review}, publisher={Fucape Business School}, author={Bashar, Abu and Singh, Shalini and Pathak, Vivek Kumar}, year={2023}, month={July}, pages={465–484} }