@article{santos_pepece_rocha_2026, title={Dissemination of Skin Fashion Among Fortnite Players: An Analysis from the Trickle Phenomenon Perspective}, volume={23}, ISSN={1807-7692}, url={https://doi.org/10.1590/1807-7692bar2026260023}, DOI={10.1590/1807-7692bar2026260023}, number={3}, journal={BAR - Brazilian Administration Review}, publisher={ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração}, author={Santos, Anne Carolina dos and Pepece, Olga Maria Coutinho and Rocha, Lair Barroso Arraes}, year={2026}, pages={e260023} }