@article{chulkov_2017,  title={ON THE ROLE OF SWITCHING COSTS AND DECISION REVERSIBILITY IN INFORMATION TECHNOLOGY ADOPTION AND INVESTMENT},  volume={14},  ISSN={1807-1775},  url={https://doi.org/10.4301/S1807-17752017000300001},  DOI={10.4301/S1807-17752017000300001},  number={3},  journal={JISTEM - Journal of Information Systems and Technology Management},  publisher={TECSI Laboratório de Tecnologia e Sistemas de Informação - FEA/USP},  author={Chulkov, Dmitriy V.},  year={2017},  month={Sep},  pages={309–321} }