Revista de Administração de Empresashttps://www.scielo.br/feed/rae/2018.v58n4/2024-03-15T19:59:57.516000ZVol. 58 No. 4 - 2018WerkzeugCIÊNCIA E SOCIEDADE10.1590/S0034-7590201804012024-03-15T19:59:57.516000Z2020-08-09T06:49:17.480000ZTonelli, Maria JoséZambaldi, Felipe
<em>Tonelli, Maria José</em>;
<em>Zambaldi, Felipe</em>;
<br/><br/>
DETERMINANTES DA INOVAÇÃO EM MICRO E PEQUENAS EMPRESAS: UMA ABORDAGEM GERENCIAL10.1590/S0034-7590201804022024-03-15T19:59:57.516000Z2020-08-09T06:49:17.480000ZVASCONCELOS, RENATA BRAGA BERENGUER DEOLIVEIRA, MARCOS ROBERTO GOIS DE
<em>Vasconcelos, Renata Braga Berenguer De</em>;
<em>Oliveira, Marcos Roberto Gois De</em>;
<br/><br/>
RESUMO O artigo buscou avaliar o impacto de fatores gerenciais sobre a capacidade inovativa de micro e pequenas empresas (MPEs). Analisaram-se 315 MPEs em Pernambuco, no período 2015-2016. Foram considerados como fatores internos: liderança; gerenciamento de pessoas; informações e conhecimentos; relacionamento com clientes e sociedade; resultados; idade; tamanho. A capacidade inovativa foi mensurada pelo grau de inovação setorial. As relações foram analisadas por meio de regressão linear múltipla e análise envoltória de dados, cujos resultados demonstraram que a liderança, informações e conhecimentos, relacionamento com clientes e a sociedade influenciam positivamente a capacidade inovativa e sua eficiência.BRAND EQUITY IN AGRIBUSINESS: BRAZILIAN CONSUMER PERCEPTIONS OF PORK PRODUCTS10.1590/S0034-7590201804032024-03-15T19:59:57.516000Z2020-08-09T06:49:17.480000ZOLIVEIRA, RICARDO OSÓRIO DESPERS, EDUARDO EUGÊNIO
<em>Oliveira, Ricardo Osório De</em>;
<em>Spers, Eduardo Eugênio</em>;
<br/><br/>
ABSTRACT Even sectors that usually offer similar products, such as agribusiness, can develop brand strategies that are potentially capable of promoting a greater perceived value in the eyes of consumers. This paper discusses how the origin of product, perceptions, and attitudes of Brazilian high-income consumers concerning food production processes, and brand equity assigned by consumers to certification processes affect the formation of brand equity in agricultural commodities.THE MEDIATING ROLE OF VIRTUOUSNESS IN HUMAN RESOURCE MANAGEMENT AND JOB OUTCOMES10.1590/S0034-7590201804042024-03-15T19:59:57.516000Z2020-08-09T06:49:17.480000ZPIRES, MARIA LEONORNUNES, FRANCISCO
<em>Pires, Maria Leonor</em>;
<em>Nunes, Francisco</em>;
<br/><br/>
ABSTRACT In this study, we explore the role of organizational virtuousness (OV) as a mechanism through which human resource management practices (HRMPs) affect employee outcomes. We propose that HRMPs lead to higher levels of organizational citizenship behaviors and affective commitment by stimulating OV. Using a sample of 525 workers, from 22 stores of a retailing company, we found evidence that HRMPs predict OV, thereby predicting members’ citizenship behaviors and affective commitment. By suggesting this new mediator, this study contributes to a better understanding of the causal chain linking HRMPs and performance.THE ROLE OF PERCEIVED ORGANIZATIONAL SUPPORT IN JOB INSECURITY AND PERFORMANCE10.1590/S0034-7590201804052024-03-15T19:59:57.516000Z2020-08-09T06:49:17.480000ZBOHLE, SERGIO ANDRÉS LÓPEZCHAMBEL, MARIA JOSÉMEDINA, FELIPE MUÑOZCUNHA, BRUNO SILVA DA
<em>Bohle, Sergio Andrés López</em>;
<em>Chambel, Maria José</em>;
<em>Medina, Felipe Muñoz</em>;
<em>Cunha, Bruno Silva Da</em>;
<br/><br/>
ABSTRACT In this study, we develop a conceptual model of the relationship between job insecurity and job performance, which is mediated by affective organizational commitment and moderated via perceived organizational support in a Chilean company that has undergone downsizing. In this cross-sectional study, we focused on 400 Chilean employees from the retail sector. Our findings indicate that job insecurity negatively influences job performance, which is a relationship that is partially mediated by effective organizational commitment. Moreover, a high level of perceived organizational support helped intensify the effects of the relationship between job insecurity and affective organizational commitment. To minimize the negative effects of job insecurity on the active employees of a downsizing strategy, an effective intervention is required by developing a more realistic communication in terms of a worker's expectations toward the organization.CORRUPÇÃO GOVERNAMENTAL NO MERCADO DE CAPITAIS: UM ESTUDO ACERCA DA OPERAÇÃO LAVA JATO10.1590/S0034-7590201804062024-03-15T19:59:57.516000Z2020-08-09T06:49:17.480000ZPADULA, ANA JULIA AKAISHIALBUQUERQUE, PEDRO HENRIQUE MELO
<em>Padula, Ana Julia Akaishi</em>;
<em>Albuquerque, Pedro Henrique Melo</em>;
<br/><br/>
RESUMO O Brasil apresentou, nos últimos anos, um cenário de crise econômica e política, resultado do funcionamento de uma elaborada rede de corrupção no governo. A literatura financeira aponta duas linhas de pensamento relacionadas ao tema corrupção, uma que defende a existência de efeitos benéficos e outra que aponta os prejuízos no sistema público. A fim de se entender a relação entre a queda no nível de investimento e a corrupção, foi realizado um estudo de eventos, com base no modelo GARCHX-in-Mean, que permitisse identificar a existência e/ou o potencial sentido do impacto da corrupção para alguns ativos selecionados. Os resultados apontam que, no Brasil, houve uma grande desvalorização nas maiores empresas estatais negociadas na bolsa de valores nacional e também em suas American Depositary Receipt (ADR), consequentemente, gerando um cenário de fuga de recursos financeiros e indicando uma queda no crescimento econômico, apoiando a teoria de prejuízo em longo prazo da corrupção.ANTECEDENTS AND CONSEQUENCES OF CORPORATE IMAGE: CONVENTIONAL AND ISLAMIC BANKS10.1590/S0034-7590201804072024-03-15T19:59:57.516000Z2020-08-09T06:49:17.480000ZAWAN, HAYAT MOHAMMADHAYAT, SAHARFAIZ, RAFIA
<em>Awan, Hayat Mohammad</em>;
<em>Hayat, Sahar</em>;
<em>Faiz, Rafia</em>;
<br/><br/>
ABSTRACT Islamic and conventional banks differ in basic philosophy and objectives although both perform the same service. This study used cognitive, affective, and conative sequence to examine antecedents and consequences of corporate image of conventional and Islamic banks in Pakistan. Self-administered questionnaires collected empirical data from 320 respondents. It was found that non-firm communication and corporate social responsibility significantly relate to brand familiarity and corporate image in case of Islamic banks. Brand familiarity significantly builds corporate image, which confirms the cognitive, affective, and conative sequence. Corporate image creates positive brand attitude and intention to use banking services. In case of conventional banks, only firm communication significantly relates to corporate image and brand familiarity. The relationship of corporate image with brand attitude and intention to use the service are similar to Islamic banks. This study can help banks to invest in building respective antecedents which can increase intention to use their services.AUTORES, PARECERISTAS E EDITORES: TRIPÉ DO PROCESSO DE REVISÃO DE ARTIGOS CIENTÍFICOS10.1590/S0034-7590201804082024-03-15T19:59:57.516000Z2020-08-09T06:49:17.480000ZCABRAL, SANDRO
<em>Cabral, Sandro</em>;
<br/><br/>
SE PUBLICAR É PRECISO, AVALIAR TAMBÉM É!10.1590/S0034-7590201804092024-03-15T19:59:57.516000Z2020-08-09T06:49:17.480000ZBISPO, MARCELO DE SOUZA
<em>Bispo, Marcelo De Souza</em>;
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NEUROMARKETING: A NOVA CIÊNCIA DO CONSUMO10.1590/S0034-7590201804102024-03-15T19:59:57.516000Z2020-08-09T06:49:17.480000ZALMEIDA, LUCAS RODRIGO SANTOS DE
<em>Almeida, Lucas Rodrigo Santos De</em>;
<br/><br/>