The article proposes a reflection upon the horizon of the curator's work in Brazil, in the light of two questions that concern simultaneously this agent and the art milieu in which he or she is inscribed. They are: the acquisition policies of institutions, especially by means of gifts, and the speculative relationship between cultural centers and financial institutions and their respective projects for what they call "audience formation". Besides, the text aims at discussing the promiscuous relationship between museums and art galleries as well as between curators and telecommunications companies and banks that manage institutional spaces, producing a deliberate confusion between the concepts of "public" and "client".
curatorship; public; banks; exhibitions