Between Fiagro and individual investors: new logics of agribusiness reproduction

Entre el Fiagro y los Inversores Individuales: Nuevas Lógicas de Reproducción del Agronegocio

Abstract

This paper analyzes the most recent financial product in the capital market aimed at financing agribusiness, the Investment Fund in Agri-Industrial Production Chains (Fiagro). The exploratory study observes social interactions involving its main financier, the natural persons. The goal is to map interpretations of the retail investor in order to understand the devices that contribute to the purchase of Fiagro shares. The study’s sources are interviews conducted between January and August 2023, when the fund completed two years of operation, as well as descriptive and statistical documents. Methodologically, a speculative snowball sampling approach gathered investor reports, which were then treated using the Actor-Network Theory. The first results point to the mobilization of individuals to Fiagro due to the simultaneous reduction in social security rights, the consolidation of the prosperous image of the agri-industrial sector and the popularization of digital and financial networks.

Keywords:
Retail investors; Fiagro; agribusiness; neoliberalism; digital networks