ABSTRACT
The aim of this paper is to identify the verbal-ideological conditions in which Judeo-Christin values in tension in the conceptualization of hell are installed as Western collective memory even out of the religious segment and, this way, frame a cosmovision. Theoretically, the discussion is preponderantly based on a dialogic reading (BMV Circle) of the Halbwachian notion of collective memory and on a socio-cognitivist approach to polysemy. Methodologically, apocrificity is used as a resource to trace de conceptual path constituting the semiosis of hell in dialog with canonical texts. The paper demonstrates that hell, by compressing the transit between cultures and by permeating Christian values in other fields of ideological creation, activates a moral-causal domain that, at the same time, defers to these values and denies their religious principles, making the sacred and sublime also prosaic. The sacred/prosaic ambivalence that occurs not alternatively, but simultaneously, as typical of the dialogic tension, frames a collective structure of memory.
KEYWORDS:
Collective memory; Fields of culture; Christianity; Apocrificity; Semiosis