ABSTRACT
In the current scenario where long-form journalism is now an online narrative form, this work sought to understand if and how the characteristics of literary journalism (LJ), as defined by authors Kramer (1995), Wolfe (2005), Lima (2009) and Pena (2017), are integrated into the multimedia content of webjournalism. Both quantitative and qualitative approaches were used to perform this, and the content analysis methodology was applied to a final sample of four reports from the UOL TAB platform. We found that LJ in digital writing uses multimedia features to enhance readers’ experiences and, even though the written text remains a key element to the narrative, the multimedia resources attached to it make the genre original, and thus provide for a more immersive reading experience.
Key words
Literaryj ournalism; Digital culture; Webjournalism; Long-form; UOL TAB