THE CIPER AND IDLREPORTEROS’ CONTENT STRATEGY: consequences of changing platform from Facebook to Twitter

A ESTRATÉGIA DE CONTEÚDO DA CIPER E DO IDL-REPORTEROS: consequências da mudança de plataforma, do Facebook para o Twitter

LA ESTRATEGIA DE CONTENIDO DE CIPER E IDL-REPORTEROS: las consecuencias del cambio de plataforma, de Facebook a Twitter

ABSTRACT

This work examines why non-profit investigative journalism organizations, CIPER and IDL-Reporteros, switched from Facebook to Twitter as a strategy to reach wider audiences and gain greater influence in society. To undertake this study, we triangulated secondary data analysis together with a content analysis of their social media accounts and conducted in-depth interviews with their managers. Our work has identified a significant transition from Facebook to Twitter, with the latter social networking service giving the two organizations greater visibility and reach than we expected.

Key words
Non-profit investigative journalism; Twitter journalism; Content strategy; CIPER; IDL-Reporteros