In this article, I provide a brief overview of the importance of biodiversity and its value for Brazil and for the world. This theme will be on the Brazilian and global agendas over the coming decades. In the case of Brazil, vast biological diversity is a clear resource for global influence and a valuable tool of soft power that, along with other resources, constitutes a hugely important asset for the country's economic and social progress. I also briefly examine favorable conditions for the country (other aspects of soft power) and challenges that must be confronted, in particular accentuated by the current national political context.
Soft power; biodiversity; biotechnology; climate change; deforestation