Abstract
Background
Street markets have been around for a long time in Brazil and are of great importance in the direct supply of consumers, in the generation of income for the rural population and in the promotion of urban commerce.
Objective
To describe the socioeconomic and demographic profile, and to evaluate the satisfaction of consumers at the street markets in Juiz de Fora-MG.
Method
A cross-sectional, descriptive, quantitative, and qualitative study was carried out. The interviews were carried out through a semi-structured questionnaire with 385 consumers at 15 street markets.
Results
Most consumers are female (65%, n = 252), with a mean age of 46 years (± 22 years), 50% (n = 192) are married, 43.4% (n = 167) have the high school and more than half do not work or are retired (51.9%, n = 199) and 41.4% (n = 159) have a family income of 1 to 3 minimum wages. Spending at the fair is associated with marital status and number of residents per house. 98.1% (n = 371) of consumers are satisfied with the street market where they attend. The reasons for satisfaction cited: 20% (n = 71) convenience and location; 19% (n = 66) price and variety; 12% (n = 60) interaction and quality and 1% (n = 4) service .The schooling of the frequenter and the satisfaction with personal hygiene and the tents are associated.
Conclusion
The challenge is to gain recognition from a larger audience, with diversified and quality products. The establishment of new strategies can contribute to the development of street markets, promote health, and ensure food and nutritional security.
Keywords:
food and nutrition security; food; street markets
Thumbnail
Thumbnail
Thumbnail
