The present research discussed some of the ways that different discourses, from medicine to physical education, have invested on the pregnant body. To carry out this discussion, I have examined the Pais & Filhos magazine, published from 1968 to 2004, using methodological strategies of discourse analysis. I have attempted to show that alternative, sports and fitness body practices in the magazine have been constituted as an important elements of a "self-care" discourse, mainly when they produce different positions of a caring mother-subject (that one that takes care of others and of herself), prepared, athletic, strong.
Pregnant body; Gender; Body practices; Motherhood; Media