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DOSSIER NUEVAS FACETAS DE LA DESFIGURACIÓN DEL TRABAJO DOCENTE • Cad. CEDES 45 • 2025 • https://doi.org/10.1590/CC289813 linkcopy

Open-access THE FETISHISM OF DIGITAL COMMODITIES IN EDUCATION

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    ABSTRACT

    The acceleration of AI and digital transformation is materializing through sociotechnical imaginaries that shape and project the future of education. Using critical discourse analysis, this article examines the underlying ideology in the sociotechnical imaginaries of global educational policy. Specifically, it focuses on what is conceptualized as the fetishism of digital commodities. Three expressive forms of the fetishization of digital commodities in education are identified and analyzed: innovation, technosolutionism, and financialization.

    Keywords
    Commodity Fetishism; Politics of Education; Sociotechnical Imaginaries; Artificial Intelligence; Brazil

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