The aim of this article is to analyze the notion of female empowerment considering contemporary literature to understand the actions of far-right women and their discourses towards ordinary women. Based on qualitative research conducted with Brazilian women who voted for Jair Bolsonaro, we hypothesize that the massification of a postfeminist culture throughout the 1990s and 2000s, as well as the emergence of neoliberal feminism and popular feminism (Banet Weiser; Gill; Rottenberg, 2020), provided new sensibilities that made possible a new type of far-right female discourses based on the valorization of traditional moral standards.
Female empowerment; Far-right; Neoliberal feminism; Post-feminism