NEOLIBERALISM AND INDIVIDUALIZATION IN HEALTH POLICIES IN THE SOUTHERN PERIPHERY OF SÃO PAULO

This article aims to understand the expansion of the public and private health segment for the management of a peripheral territory of the South Zone of the city of São Paulo. This management is based on mediations between the State and users of public health services. In addition to the users interviewed, they participated in the research, social leaders and community social agents of the primary health care program, Family Health Strategy (ESF - Estratégia Saúde da Família). The proposed questions can contribute to identifying and rethinking demand production in social networks of users with access to public and private health services in the region and in the expansion of the social management interface of the health program with private health care in the outskirts of Sao Paulo. The reports show the dynamic relationship between practices, actions and the emergence of the individualization process of the Brazilian social policies.

Individualization; Healthcare services; Periphery; Neoliberalism; Public-health