The issue runs deeper: a matter of decision and socioenvironmental responsibility

Abstract

This teaching case illustrates Ms. Ferreira, president of R&C Environmental Consulting, presenting the socio-environmental disaster that occurred in Maceió in 2018, which is attributed to Braskem. The case aims to enhance students’ understanding of socio-environmental management and corporate social responsibility within strategic decision-making. Under Ms. Ferreira’s leadership, R&C Environmental is tasked with assisting Braskem in mitigating the environmental damage incurred and restoring its corporate image, which is tarnished by the attribution of the socio-environmental disaster. The case was developed using secondary data obtained from newspapers and websites, including Braskem’s official website. This program is suitable for undergraduate and graduate courses focusing on strategic management, reparation, and corporate social responsibility. This case highlights the importance of understanding companies’ socio-environmental impacts and their role in promoting sustainability. The case structure comprises a case description, application guidelines, bibliographic references, and annexes with supporting materials for the case application.

Keywords:
Sustainability; Socio-environmental responsibility; Environmental reparation; Socio-environmental justice