As not have been converted by neoliberal globalization into market organizations governed by fundamentals of the "visible hand", disagreeing with management fundamentalism, family organizations still play a strategic role in (and to) the rest of the world. We engage with a decolonial approach to analyze in this article the marginalization pathway of family organizations in management and, especially, in strategic management. By focusing on the domain of strategic management of geopolitics of knowledge in management, the article shows that the repeated crises of the western neoliberal globalization, led by the USA, and the corresponding rise of the rest of the world have created conditions both for decolonizing the management field and for strengthening management fundamentalism. Thus, we propose to decolonize management and demarginalize family organizations by constructing a study area in strategy in (and from) Brazil that problematizes the strategic management of the geopolitics of knowledge in management.
Family organizations; Management fundamentalism; Decoloniality; Strategic management