This article analyses the recent emergence of biodiversity issue in the context of the decline of a techno-economical paradigme intensive in the use of fuel energy and natural resources and the emergence of a techno-economical paradigme based in the use of information, science and technology in the productive system. In such a context, it is through advanced biotechnologies that biodiversity has its value added in the globalized market, which does not valorize living organisms, but the information they contain.
Biodiversity; Information; Science; Tecnhology; Biotechnology