This article presents the results of a survey carried out in the first half of 2008 with micro and small entrepreneurs installed near the Popular Shopping Oiapoque in Belo Horizonte. For reaching the central objective and the needs to describe the informational behavior of these entrepreneurs in making a decision, a well structured questionnaire was sent to eight entrepreneurs chosen for this purpose. The results show that the strategic decision makers are highly dependent on information sources as "consumers who buy at Oiapoque, suppliers and employees of their own enterprise and competitors working in the "Popular Shopping". The written sources, as for instance, the outskirts newspaper, sectoral reports put out by commercial entities, noncompetitor commerce and their respective employees and suppliers do not present significant results in regard to making a strategic decision.
Sources of information; Strategic decision making; Formal retailers
