Abstract
Given the relationship between gender and science in the broad context of medicalization of male and female sexuality, this article discusses the promotion of oxytocin as a new technological artifact that is capable of commanding explanations of both supposed biological differences between the sexes and expectations for individual betterment. The research focuses on the dissemination of scientific discoveries about oxytocin in different media vehicles in Brazil. It presents how the celebration of oxytocin as a central component of a biochemistry of love is part of a broader process of fabricating two distinct and complementary hormonal bodies, which are at the service of reproduction.
Sexuality; Gender; Medications; Oxytocin; Hormones