This article analyzes the mechanisms of the production of the sense of infertility and of the new modes of production of life through the use of conceptive reproductive technologies. The normative underpinnings of maternity and/or reproduction are highlighted, as well as the emergence and taking shape of this field as a contemporary drive toward the mercantilization and consumption of biotechnology. Scientific progress, in this case, is incorporated into the figure of the techno-embryo, linked to the fetishization of the gene and the assertion of traditional values associated with consanguineous families.
Assisted Reproduction; Biotechnology; Human Reproduction; Consumption of Technologies; Family