Magic Mirror: Production and Reception of Images of Domestic Workers in a Brazilian Soap Opera

Renata Mourão Macedo About the author

Abstract

The article discusses aspects related to the production and reception of images of domestic workers on Brazilian television, discussing in particular the soap opera Cheias de Charme (Globo, 2012, 7:30pm). Introducing three house cleaners as protagonists, this program has incorporated changes associated with these workers while staging the movement of social ascension to “class C”, socioeconomic process that began in the first decade of the 2000s. In this context, this paper discusses how the soap opera related domestic workers, social mobility and "self-esteem", revaluing these workers to rebuild the discourse on women of the popular classes as spectators, but now recognizing her outstanding role as consumers.

Domestic Workers; Soap opera; Consume; Social Mobility; Social Classes

Núcleo de Estudos de Gênero - Pagu Universidade Estadual de Campinas, PAGU Cidade Universitária "Zeferino Vaz", Rua Cora Coralina, 100, 13083-896, Campinas - São Paulo - Brasil, Tel.: (55 19) 3521 7873, (55 19) 3521 1704 - Campinas - SP - Brazil
E-mail: cadpagu@unicamp.br